Boutique Consulting for Fitness & Wellness Studios

Tailored workshops for instructors, front desk, and managers to enhance guest interaction, flow, and hospitality — designed for the European market and beyond.

Service Excellence & Team Activation

Quality Assurance & Mystery Customer

With anonymous visits and clear feedback, we help you spot service gaps and protect consistency.
You’ll receive actionable insights to ensure a premium guest experience — from first hello to final goodbye.

Experience Audit & Design Overhaul

A comprehensive audit to unlock your studio’s potential.
We refine every guest touchpoint and redesign the full journey from first click to final goodbye. Because every moment should feel like your brand — experienced.

Themed Campaign Launch or Studio Relaunch

From concept to execution, we craft immersive campaigns that move people.
Whether you're launching a new program or rebranding your studio — think seasonal pop-ups or brand diversification — we shape the guest journey and bring the strategy to life,
cohesively and on brand.

Our consulting is hands-on, strategic, and tailored to your brand.

We help boutique fitness and wellness spaces become destinations
not just for workouts, but for connection, loyalty, and brand growth.

Why MUZO

We are not a traditional consultants.

We come from the world of luxury hospitality, marketing, and boutique fitness.

Over the past 10 years, we've:

• Designed and guided experiences in Europe, Asia, and the Americas

• Managed luxury events and fitness communities.

• Led marketing and guest experience for high-end brands

• Specialised in organic growth through curated guest experience.

• Our work is hands-on, intuitive, rooted in human connection with an eye for results.

Let’s bring that 360º vision to your space.