About MUZO
Boutique strategy for studios that want to feel different — and be remembered.
MUZO was born from a love for thoughtful spaces, sensory detail, and the kind of service that makes people feel seen.
After a decade working in boutique hospitality, luxury fitness, and brand marketing, I saw one thing clearly:
When a studio curates its experience with intention, everything else follows — loyalty, advocacy, sustainable growth.
MUZO exists to help you design those moments — the kind that make clients stay, share, and return.
Introducing The Boutique Edit
That’s exactly why I created The Boutique Edit. A curated journal of reflections, insights, and studio stories for founders, creatives, and experience-led thinkers in the boutique wellness space.
It’s where I share what I’m seeing, feeling, and learning as a boutique consultant to help you design spaces that feel different and stay remembered.
The Philosophy
Boutique isn’t a trend — it’s a standard.
Guest Experience is the best marketing.
An authentic experience holds more persuasive power than any advertising message.
Sustainable growth starts inside your studio.
About Stefy Andrade Muzo
I’ve worked across luxury hotels, boutique fitness studios, startups, and global brands — from guest experience to creative marketing teams.
I’ve also been a coach myself, which gave me firsthand insight into what it takes to deliver exceptional energy, care, and consistency on the ground.
With experience in companies like Rolls-Royce, The Peninsula Hong Kong, The Ritz-Carlton, and boutique studios in Europe, I’ve seen what truly elevates a brand:
Authentizität, personalisierte Angebote und gelebte Hospitality.
What I bring
MUZO is the result of over 10 years working across experience design, marketing, and boutique fitness.
I bring a sharp eye for detail, a deep understanding of service across cultures, and the ability to design moments that turn into lasting memories.
I approach the client journey from multiple angles; as a coach, a hotelier, and a guest who’s experienced some of the world’s best hospitality.
That’s why today, I help studios turn workouts into unforgettable experiences. The kind people talk about, return to, and share.
MUZO isn’t about adding more —it’s about curating better.
Designing experiences that speak louder than any ad.
For queries:
hallo@muzo.consulting
📍 Based in Köln · Working with studios across the DACH Region
© 2025 MUZO Boutique Consulting · Designing experiences that speak louder than any ad.