About MUZO
Boutique strategy for studios that turn experience into growth.
MUZO was born from a love for thoughtful spaces, sensory detail, and the kind of service that makes people feel seen.
After a decade in luxury hospitality, boutique fitness, branding, and digital marketing, we noticed one thing:
When a studio curates its experience with intention, everything else follows — loyalty, advocacy, sustainable growth.
MUZO exists to help you design those moments — and align them with the right advertising — so that retention and diversification don’t depend on campaigns alone, but on experiences worth staying for, talking about, and coming back to.
The Philosophy
Boutique isn’t a trend. It’s a standard.
Curation, detail, and consistency aren't optional — they’re what set you apart.Guest experience is your most powerful marketing tool.
Because what people feel inside your studio travels further than any ad ever could.Authentic experiences convert.
They build trust, spark loyalty, and outperform even the best copywriting.Sustainable growth starts from the inside out.
From the front desk to your digital funnel; the real strategy is coherence.
Meet Stefy Andrade
I’ve worked across luxury hotels, boutique fitness studios, startups, and global tech brands, from guest experience to creative marketing teams.
I’ve also been a coach myself, which gave me firsthand insight into what it takes to deliver energy, care, and consistency where it matters most: in the room, with people.
With experience in companies like Rolls-Royce, The Peninsula Hong Kong, The Ritz-Carlton, and boutique studios in Europe, I’ve seen what truly elevates a brand:
True-to-brand moments, curated offers, and hospitality that resonates beyond the room.
And when that same attention to detail flows through your full funnel — from first click to final touchpoint — growth stops being a gamble. It becomes a natural outcome.
MUZO isn’t about adding more. It’s about curating better.
Designing experiences that speak louder than any ad.
© 2025 MUZO Boutique Consulting · Designing experiences that speak louder than any ad.