Welcome to The MUZO Universe

Where our ideas come to life — and where boutique meets bold.
Here you’ll find curated insights, behind-the-scenes thoughts, and real studio stories that shape the future of boutique fitness and wellness.

From reflections in The Boutique Edit, to our intimate podcast episodes and studio field notes — this is your space to explore, question, and get inspired.

The Boutique Edit

A weekly newsletter for boutique fitness founders and managers.
Curated insights, editorial reflections, and bold ideas to elevate your studio experience delivered straight to your inbox.

MUZO voice notes

One-on-one reflections with Stefy, MUZO’s founder.
Short, soulful episodes that explore the stories behind experience design, strategy, and studio culture.

Cartas desde Europa

Personal letters from Stefy.
Written in Spanish, these are monthly reflections on business, life, transitions and the deeper layers of building something truthful — from Europe, with roots in the Andes.

Coming soon

Studio Stories: Real studio visits. Real insights.Behind-the-scenes tools, playlists, rituals, and studio prompts.

Stay in the Loop

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