Turn every visit into your studio’s best marketing tool.

Experience is the new strategy – and it starts the moment your client walks in.

We blend experience design, luxury branding and community-driven marketing.

MUZO helps boutique fitness & wellness studios create premium, high-touch experiences that naturally lead to loyalty, visibility and sustainable growth.

Services Overview

At MUZO Boutique Consulting, we specialize in transforming boutique fitness studios into community-centric spaces that naturally encourage clients to share their experiences online, thereby amplifying your marketing reach. Our services include:

THE BOUTIQUE PERSPECTIVE COMES FROM WITHIN

Before designing boutique experiences, we lived them — as a coach, as a marketer, as a storyteller. MUZO is built on both: the feeling inside the class, and the structure behind the brand.

These aren’t just compliments. They’re insights into what makes a boutique experience memorable — and how your studio becomes part of someone's lifestyle.

About MUZO

Hi, I’m Stefy — founder of MUZO Boutique Consulting.

With 10+ years of experience in luxury hospitality, boutique fitness, brand strategy — and a life spent across cultures — I create experiences that start from first click to final goodbye.

Spaces where every moment delights.

Curious how we help boutique studios strengthen retention through experience design?

Here’s one of our mystery audits in action.