About MUZO

Boutique strategy for studios that want to feel different — and be remembered.

MUZO was born from a love for thoughtful spaces, sensory detail, and the kind of service that makes people feel seen.

After a decade working in boutique hospitality, luxury fitness, and brand marketing, I saw one thing clearly:

When a studio curates its experience with intention, everything else follows — loyalty, advocacy, sustainable growth.

MUZO exists to help you design those moments — the kind that make clients stay, share, and return.

Introducing The Boutique Edit

That’s exactly why I created The Boutique Edit — a curated journal of reflections, insights, and studio stories for founders, creatives, and experience-led thinkers in the boutique wellness space.

It’s where I share what I’m seeing, feeling, and learning as a boutique consultant — to help you design spaces that feel different and stay remembered.

→ Explore The Boutique Edit

The Philosophy

Boutique isn’t a trend — it’s a standard.
Guest Experience is the best marketing.
A curated space can speak louder than any ad.
Sustainable growth starts with how people feel inside your studio.

About Stefy Andrade-Muzo (Me)

I’ve worked across luxury hotels, boutique fitness studios, wellness startups, and global brands — from guest experience to social media strategy, from hospitality floors to creative marketing teams.

With experience in companies like Rolls-Royce, The Peninsula Hong Kong, The Ritz-Carlton, and boutique studios in Berlin, I’ve seen what elevates a brand:

clarity, consistency, and care.

What I bring

MUZO is the result of 10+ years blending experience design, brand strategy and boutique hospitality. I now help studios turn workouts into unforgettable journeys — the kind clients talk about, return to, and recommend.

MUZO isn’t about adding more —it’s about curating better.

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